Media Toolkit
The Latino Worker Project Media Toolkit
Latino Worker Project supporters, participants, and partners: The Latino Worker Project is the definitive resource for those seeking to more effectively attract and engage the fastest growing segment of the U.S. workforce – the Latino worker. Show you support the Latino Worker Project by using our Media Toolkit.
- Latino Worker Project Website: https://www.latinoworkerproject.org
- Hashtag: #LatinoWorkerProject
- Social Accounts:
- X (Twitter): @HRPolicy
- LinkedIn: HR Policy Association
- Press Contact: Amanda H. Beck [email protected]
- Latino Worker Project logo (download)
- "Proud to be part of HR Policy Association's" Latino Worker Project logo (download)
Items included:
- Sample participant press release
- Social copy & graphics
- Talking points and quotes
- Resources
Sample Participant Press Release
The press release provided is intended to help companies involved in our research get the word out about our mission and their involvement:
Sample Social Media Messages
- We are proud to feature the successes of our Latino workers, such as _____, through our involvement with the #LatinoWorkerProject. @HRPolicy
- Successful future talent strategies will depend heavily on the ability to attract and engage the fastest-growing segment of the U.S. workforce – the Latino worker. That's why we are a proud supporter of HR Policy Association's #LatinoWorkerProject. Learn more: LatinoWorkerProject.org
- As the fastest growing ethnic minority in the U.S., Latinos will make up over 75% of net new workers between 2020 and 2030. Learn more about HR Policy Association's #LatinoWorkerProject at LatinoWorkerProject.org
- The face of America is changing! HR Policy Association's #LatinoWorkerProject is the definitive resource for those seeking to more effectively attract and engage the fastest growing segment of the U.S. workforce – the Latino worker. Learn more: LatinoWorkerProject.org
- Practical tools to help develop talent strategies based on value propositions of the fastest-growing segment of the U.S. workforce – the Latino worker. Learn more about HR Policy Association's #LatinoWorkerProject at LatinoWorkerProject.org
Talking Points and Quotes
- America will experience a “minority-majority” crossover within the next 20 years, as non-Hispanic Whites will comprise less than 50% of the US population, according to the US Census Bureau. This transformation is being driven by the growth in the Latino population.
- Today, 19% (approximately 63 million) of the US population is Latino, a seven-fold increase since 1970. By 2060, 29% of Americans are projected to be Latino.
- Educational attainment among Latinos showed rapid improvement from 2010 to 2019, with Latinos completing bachelors’ degrees at a rate nearly three times greater than non-Latinos during the decade. As a result, the number of college educated Latinos increased by 73% compared to an increase of 26.5% for non-Latinos.
- Women have driven most of the gains in educational attainment among Latinos. Over a quarter of Latinas have a college degree, compared to one fifth of Latinos.
Resources