The Latino Worker Project

is excited to present a unique study designed to help HR professionals develop a deeper understanding of the fastest growing segment of the U.S. workforce – the Latino worker. 

As the largest and fastest growing ethnic minority, Latinos represent 19% of the U.S. population and over three quarters of net new workers between 2020 and 2030. This “Latinization” of the workforce is taking place as companies continue to face challenges in finding and engaging talent in the post-pandemic environment. These labor market dynamics mean that successful talent strategies of the next decade will depend on the ability to connect with the emerging Latino workforce.

The Latino worker will increasingly shape how companies define their employment value proposition. What strategies and messages will attract a young Latino worker for whom large corporations - and the higher education needed to succeed in their world - are largely viewed as unrelatable or out of reach? How can companies secure the engagement of this workforce in a manner that will make investing in their development economically viable? In short, how do companies connect with the Latino worker?

The Latino Worker Project provides companies with information and insights on this key segment of the workforce. Discussions with Latino workers in member companies tell us what companies are getting right, what they can do better, and how they can leverage aspects of Latino culture to engage workers in their organization’s mission and value proposition. 

The Latino Education Gap – Implications for Employers
By Mike Madrid and Shelly Carlin

The face of America is changing. Driven by a historic demographic transformation and an increasing Latino population, the number of non-Hispanic Whites is expected to make up less than half of the U.S. population within the next two decades. Latinos currently make up 20% of the U.S. workforce and have contributed an estimated three-quarters of the entire labor force expansion since 2009. But there's another fact about this segment of the workforce that will have significant implications for America's employers: Latinos rank lowest in educational achievement among racial and ethnic groups.