The Latino Worker Project

HR Policy Association, through its Council on Inclusion and Diversity, is excited to launch a unique study designed to help our members develop a deeper understanding of the fastest growing segment of the U.S. workforce – the Latino worker.

The Latino Worker Project will create the definitive resource for those seeking to more effectively attract and engage Latino workers at all levels of their organizations. Through research and in-depth interviews with workers, HR professionals, and other experts in the field, the project will deliver a timely look at the demographics, culture, and values of this complex group. It will also offer practical tools designed to help companies develop talent strategies based on the value propositions that resonate with this critical segment of our country’s workforce.

As the largest and fastest growing ethnic minority, Latinos represent 19% of the U.S. population and over three quarters of net new workers between 2020 and 2030. This “Latinization” of the workforce is taking place as companies continue to face challenges in finding and engaging talent in the post-pandemic environment. These labor market dynamics mean that successful talent strategies of the next decade will depend on the ability to connect with the emerging Latino workforce.

The Latino worker will increasingly shape how companies define their employment value proposition. What strategies and messages will attract a young Latino worker for whom large corporations - and the higher education needed to succeed in their world - are largely viewed as unrelatable or out of reach? How can companies secure the engagement of this workforce in a manner that will make investing in their development economically viable? In short, how do companies connect with the Latino worker?

The Latino Worker Project will provide companies with information and insights on this key segment of the workforce. Discussions with Latino workers in member companies will tell us what companies are getting right, what they can do better, and how they can leverage aspects of Latino culture to engage workers in their organization’s mission and value proposition.

Practical tools to help companies more effectively attract and engage the fastest growing segment of the U.S. workforce

Latinos represent the largest and fastest growing ethnic minority in the U.S.

Participating Companies

Join our growing roster of Latino Worker Project contributors! Choose from three levels of support. For more information or to sign up as a Supporter, Participant, or Partner, contact Shelly Carlin at [email protected].

The Project Leaders

For over thirty years, Mike Madrid has been changing the outcomes of political campaigns throughout the country. Madrid is a nationally recognized expert on Latino demographics. In 2001, he was named as one of America’s “Most Influential Hispanics” by Hispanic Business Magazine.

Shelly Carlin is Executive Vice President of HR Policy Association and its Center On Executive Compensation. She joined the Association in August 2014 from Motorola Solutions, where she was Senior Vice President, Human Resources and Communications.

Mike Madrid

National Political Consultant, Expert on Latino Demographics, Culture and Political Behavior
Co-Founder, The Lincoln Project

Michele A. Carlin

Executive Vice President, HR Policy Association and Center On Executive Compensation

Get Involved!

We invite HR Policy Association Members to get engaged in this groundbreaking research at a level that meets your company’s needs. After joining the Project, you will receive a guide with information to help you get started. For questions and additional information, please contact Shelly Carlin at [email protected] or Asha Hope at [email protected].

The Project Team

Amanda H. Beck

Vice President, Public Affairs, HR Policy Association

Chatrane Birbal

Vice President, Public Policy and Government Relations, HR Policy Association

Asha Hope

Director of Diversity, Equity, and Inclusion Practice, HR Policy Association

Emaun Kashfipour

Assistant Director of Digital Marketing and Social Media, HR Policy Association

Heather McCord

Director of Digital Marketing and Social Media, HR Policy Association

Marie Murphy

Creative Director, HR Policy Association

About the Council on Inclusion and Diversity

HR Policy Association created the Council on Inclusion and Diversity to provide chief human resource officers and senior diversity executives resources and tools, develop initiatives to support greater equity of process and representation of Female, Black, Latino, Asian, LBGTQ+, and other underrepresented employees in senior management in the near term, and help build a long-term sustainable diverse talent pipeline and a culture of belonging.

Thank you for your support! HR Policy Association and its Council on Inclusion and Diversity would like to thank Guild Education, Univision Trabajos, and United Healthcare for generously sponsoring our Latino Worker Project.