Times may be hard ahead for proxy advisors, but for this year at least, companies are still forced to “play ball.” Despite promises from ISS that executive performance incentive plans would face sharper scrutiny in 2024, early Say on Pay results suggest shareholders are voting with a familiar rhythm.
By the numbers: Semler Brossy’s first pulse check of the season shows that, so far, support levels are actually up compared to last year. The S&P 500 is clocking in at 90.5% average approval, a full point higher than in 2023. Companies with a “for” from ISS enjoy a healthy 91% average voting approval, while those with an “against” languish at just 72%.
So, what’s a company to do when it lands in the dreaded ISS against column?
Redemption Is Possible. According to a Pay Governance study, the answer is clear: respond—and respond thoroughly.
About two-thirds of the S&P 500 that received a “no” from ISS managed to turn things around the following year.
Nearly half of the companies that earned under 70% approval in 2023 rebounded in 2024, boosting their support by an impressive 44 points on average.
How? The turnaround stories follow a familiar script.
1. Talk (and Listen) to Your Shareholders. Every successful rebound started with outreach.
100% of comeback companies engaged significantly with shareholders.
91% translated that feedback into concrete action, often highlighting changes in a “what we heard / what we did” format, while 59% included letters from the compensation committee for a personal touch.
2. Rethink the Plan and Practices. Common annual tweaks included revising metrics, removing discretionary levers, and recalibrating payout curves.
Long-term incentives saw adjustments too: caps on max payouts, more PSUs, and cleaner links to multi-year goals.
New forward-looking disclosures and enhanced existing disclosures.
3. Drop the Red Flags. Companies were pressured to eliminate one-time awards, use of positive discretion and above-market or single-trigger severance.
Bottom Line: While proxy advisors are clearly under the microscope (see the above story), their influence remains undeniable – for now.

Megan Wolf
Director, Practice, HR Policy Association and Center On Executive Compensation