Nation’s First Private Health Care Exchange for Pre- and Post-65 Retirees Enhanced to Offer More Choice, Stronger Consumer Support

January 17, 2014

With the rapid evolution of next generation health care delivery systems, HR Policy Association has responded to the many requests of its members to broaden its Retiree Health Access program to enable employers to offer both individual and group retiree medical benefits on the same platform. Unlike other retiree medical exchanges that have been developed by vendors, RHA was originally developed by a coalition of large employers for large employers in 2006.  Under the leadership of Larry E. Steward, Senior Vice President of Human Resources of DTE Energy, and Chairman of the RHA Coalition, RHA now gives employers the option to offer retirees a choice of multiple, competing carriers, in addition to the highly effective group health coverage options underwritten by Aetna which had been the exclusive carrier underwriting group coverage options for RHA.  The enhancements give retirees greater access to cost and quality information, a high priority for the member companies of the Association, as well as access to consumer-centric technology tools and resources to provide a personalized retiree experience and support retiree decision making.  To provide access to multiple carriers, the collaboration engaged eHealth Insurance, the nation’s leading online health insurance vendor for individual and family health insurance.  Association members have expressed concerns with vendor capacity, and eHealth was chosen because it has insured over three million people, has 15 million annual visitors, and conducts more than 1.5 million customer interactions through phone calls and on-line chats annually.  More information about the enhanced program can be found in our press release.